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Summary
Led high-altitude product design initiatives, specializing in AI-augmented design practices and scalable design systems for a diverse portfolio of high-profile sports clients including Manchester United, Formula E, and Chelsea.
Highlights
Invented and implemented an AI-augmented design practice, developing proprietary tools like Alpha (design-system component generation), Tango (brand re-skinning), and Whiskey (end-to-end operating model from research to live prototype), which were adopted company-wide and proven on live client projects.
Delivered end-to-end product design for high-traffic, data-dense platforms, including match centers, streaming products, and subscription flows, ensuring robust information architecture, seamless user journeys, and precise engineering handover.
Architected and scaled production-level design systems, including token-based models, comprehensive component libraries, and documentation, leveraging proprietary Ghost and Phantom token models for consistent brand application.
Owned discovery and research phases, notably rebuilding Formula E's information architecture into versioned YAML and conducting ranked-convergence stakeholder synthesis to establish reusable IA principles, improving structural clarity.
Fostered strong cross-functional collaboration with engineering, deploying live React prototypes with real data, costing engineering options with dev leads, and significantly reducing specification gaps during app handover.
Provided influential design direction without formal authority, guiding peer-level designers, training a client's design team on new systems over five months, and establishing brand and UX strategy for high-profile clients like Newcastle.